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  • Writer's pictureLaura Marks

Does Your Social Media Strategy Flow? How To Align Your Digital Presence with Yoga Principles 🧘🏻‍♀

Social media strategy is not a one-time event but a continuous process. Developing short, medium and long-term strategic plans across social media platforms is best implemented as evolving pathways whilst streamlining ideas, key messages, brand activity and current awareness

In today's interconnected world, social media is certainly an essential tool for brands however the effectiveness of a social media strategy goes beyond an initial brainstorming session. Just as yoga evolves and teaches us to find balance and harmony within ourselves, applying yogic principles to your online presence can transform your social media strategy into a flowing, authentic, and impactful experience.

yoga asana yogic practice flow social media strategy

Below, we will explore five elements of a holistic social media strategy underpinned by some yogic principles.

Identify your reason

In yoga, we can start our practice by setting an intention, known as "sankalpa." Similarly, before diving into social media, it’s important to clarify your purpose and goals. What do you aim to achieve through your digital presence? Are you seeking to inspire, educate, or connect with your audience? Are you selling products or services? By defining an intention, this forms the beginning of a clear path for your social media strategy.


We read a lot about “authenticity”, “being one’s authentic self” and we all can aspire to this very naturally. Satya Yoga teaches us the importance of truthfulness as described in the Yoga Sutra. Applying this principle to your social media strategy means being genuine and honest in your content and messaging. Sharing a unique voice, experiences, and expertise as an inner component of strategy – it’s also freeing and allows for an individual USP and brand voice. Authenticity fosters trust and connection and will promote attracting an engaged and loyal community.

Mindful Engagement

Dharana and Dhyana In yoga, "dharana" refers to concentration, while "dhyana" represents meditation or sustained focus. On social media, it's easy to get distracted by the endless stream of information and notifications. To create a flowing social media strategy, practice mindful engagement. Instead of constant scrolling, direct your attention to meaningful interactions with your audience. Engage in conversations, respond to comments, and make a genuine effort to connect with your followers – it’s rewarding for both sides. The use of messaging channels on social media can be used very valuably.


Finding balance, both physically and mentally, is central to yoga practice. Yogic terms “sthira” and “sukha” – stability and ease. As we can find balance in asanas and meditation, translating this concept to social media it's crucial to maintain a healthy relationship with the digital world. A strategic balance of content, engagement, ideation, awareness, current matters to name a few. Plus balancing your time spent online with other aspects of your life – this is not to be underestimated as will ensure a clearer head when approaching your social media. For content, curate a balance that is quality rather than quantity and aligned to your brand.


Do it, review it and plan it forward. The yogic principle of non-attachment "aparigraha," teaches us to let go of the need for validation and external outcomes. A rule to live life by and social media is no different! We all need to try things, test them out, tinker and decide what is working well, what could be better and importantly.. what is not working well! Only then can we allow our strategy to be a pure work in progress.. as are we 😊

iphone social media grass yoga nature

The above ideas form the beginnings of a more holistic approach to strategy. A really good social media campaign takes time, effort and monitoring.

Bringing the essence of yoga into your social media strategy can transform it from a mere promotional tool to a powerful channel for genuine connection, inspiration, and personal growth. By setting your intention, embracing authenticity, engaging mindfully, seeking balance, and letting go of attachment, your social media presence can flow in alignment with yogic principles.

Remember, just as in yoga, your social media journey is unique and ever-evolving, so continue to practice and adapt as you navigate the digital landscape with mindfulness and purpose.

Would you like some more guidance on this? Need to brainstorm? Have a question?

Get in touch to discuss via the contact page

At BB Creative, we offer a holistic and tailored consulting where we work with you (you know your brand best!) to leverage your socials and let your voice and messages cut through.

56 views2 comments


May 16, 2023

I really love this, so important to remember our why, it's not for the likes or comments, but because we have something we are passionate about.


May 16, 2023

Love this idea. Social media can be so techy it's nice to think of it in a different way.

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